Every film below started as a single product photo. No shoot, no studio, no set.
22 years in broadcast • Abu Dhabi • Working across the GCC
Real products, real source images. The photo on the left is what the brand sent me. The film on the right is what I delivered back.
Misk: smoke and a single feather do all the staging. It ends on a title lockup the brand can use across the entire product line.
Aya: warm light and a wet reflection give the same bottle a softer feeling. Same product line, different mood for a different scent.
Jood: cool light and dried flowers. Proof that the same visual style can stretch across a full range without repeating itself.
Ahmed: built wide for YouTube and website headers. The gold spiral does the work a full studio set would have done.
Self-initiated pieces made to test an idea. No client, no brief, no commission. Included because they show what this craft looks like when nothing is fixed in advance.
Micellar water study: a flat product shot on white, turned into a prestige skincare film. Cold water and a slow orbit, the kind of visual language you see in beauty campaigns.
Unaffiliated concept study · Not commissioned by or associated with the brand shown · All trademarks belong to their ownersVOLT Energy: high-speed splash and neon colour matching. The movement sells the energy, no words needed.
Brand created for this pieceSLAKE Iced Tea: one strong frame rather than a long sequence. Proof that impact does not need length when the image is powerful enough.
Brand created for this pieceSonic Earbuds: opening on an abstract light trail instead of the product itself buys a few seconds of curiosity before the reveal.
Brand created for this pieceEvery piece here begins with a still image, usually a flat product shot on white, the kind a brand already has on file. No shoot, no set, no studio time.
The rest is built: the environment around the product, the light that was never there, the reflections, the movement, the sound. A bottle photographed on a plain background gets a room, a mood, and a reason to be looked at.
Some of the work above started from a client's own photograph. Some started with nothing but an idea. The method is the same either way.
Questions about the work, the process, or the craft are always welcome. I answer within a working day.
I started behind the camera, moved into news production, and spent over a decade running live broadcasts and digital content for major networks across the Middle East. I know what holds attention in the first three seconds, because I have spent two decades measuring it in real time.
Today I use that experience to make films for product brands that look and feel like television commercials. I write, edit, color, animate, sound design, and finish every film myself. One person, one vision, from the first idea to the final cut.
Motion design and product film. Built from photographs, in Abu Dhabi.